Braise: Remove membrane covering the bony side of the ribs. In a large roasting pan lay ribs in a single layer meaty side down. Pour over the beer, cover well and braise at 325 F for an hour.
Rub*: Remove ribs from pan and rub with the spice mixture. Cut into single ribs. Line a large roasting pan with foil or parchment paper. Place the ribs in a single layer, meaty side up. Bake uncovered at 300 F for 15 minutes (Can flip half way through). Drain fat from pan.
Slather*: Combine slather ingredients and coat meaty side with a third of the sauce. Bake ribs uncovered another five minutes. Baste again and bake another five minutes.
Serve sprinkled with cilantro.
*You can combine the final two steps into one (rub & slather) and finish the ribs on the barbecue over medium heat.