First Annual Crosby’s “Secret Sauce” Competition


Calling all home ribbers! This is a contest for you, as we search for New Brunswick’s Best Homemade BBQ Sauce, in the first annual Crosby’s “Secret Sauce” Competition.

Free to enter, contestants must submit their recipe for their favourite homemade BBQ sauce, one that never fails, that wows friends and family – a true grill master’s secret weapon!

All recipes must contain Crosby’s molasses (any style) and be the contestant’s own recipe, with their special touch – we want originals! We also want your story – why this is the one that makes you the ultimate grill master.

We want to see you make the sauce, so send a couple photos of you in action, so we may see your technique. The initial entries will be judged by a local chef and Crosby’s in each city, with five finalists chosen to attend Freddy Beach RibFest (Fredericton) and another four chosen to attend Loyalist City RibFest (Saint John) – entrant must note their show preference on their entry. The actual sauce must be submitted by the contestant on competition day (June 10 th in Fredericton and June 17 th in Saint John), where an esteemed panel of judges will sample the sauce and enjoy on the BBQ, to determine the winner.

Prizes: Winner in each city will win $500. The Grand Final, to be held in Saint John will award an additional $1000 to the winner. Of course, trophies, and the bragging rights for each contest winner!

Entry Dates:

Fredericton Entrants

Enter between May 25th – June 6th 2023. Semifinalists will be notified by June 7th to attend the Freddy Beach Ribfest, with their actual homemade sauce, on June 10th , 2023 for the judging.

Saint John Entrants

Enter between May 25th – June 11th 2023. Semifinalists will be notified by June 14th to attend the Loyalist City Rib Fest, with their actual homemade sauce, on June 17th 2023 for the judging.

Grand Final

Winners of each will proceed to the Grand Finals to be held in Saint John at a mutually agreed date later this summer.

How to Enter:

You will enter via our secure website page here. You must answer all questions and include at least one photo to have a valid entry.

Want to bolster your chances?

Like our Facebook or Instagram pages and let others know you’re entering!

Let the Secret Saucing begin!


Secret Sauce Competition 2023

I'm a Resident of New Brunsiwck(Required)
If you are chosen as a finalist, which show will you attend?(Required)
Upload your Photo(Required)
Accepted file types: jpg, jpeg, png, gif.
I declare that is my homemade recipe.(Required)